Released on: December 11, 2007, 10:38 pm

Press Release Author: Samuel Chai - DC Samuel Public Relations

Industry: Financial

Press Release Summary: Kuala Lumpur, Malaysia - October 19, 2007 - Malaysia's
leading wealth management and estate planning firms, Ascendur Sdn Bhd has announced
that it has selected SENTRYi Group's product suite to streamline and automate the
firm's wealth management process.

Press Release Body: SENTRYi Group, a premier provider of wealth management solutions
for the wealth management industry, will empower Ascendur with the utilisation of
SENTRYi's 'Portfolio Designer T' solution. This will enhance compliance at the point
of sales, while providing transparency in fund selection and greater efficiency in
creating overall investment portfolios.

In addition, Ascendur will also be adding the feature rich 'Management Platform T'
to enhance and improve its customer relationship and portfolio management
capabilities.

Mr. Ben Tee Beng Hock, senior Para planner at Ascendur stated, "The SENTRYi suite of
products perfectly compliments our advisory style and methodology. We pride
ourselves on being innovative while offering transparent and personalised investment
advice. SENTRYi's solution empowers our advisors with the ability to be compliant,
extremely transparent with the fund advice, while increasing and improving our
business operational efficiency. We are extremely pleased with the SENTRYi team and
their ability to understand our business needs and provide a tailor-made solution
specific to our business model. Indeed, SENTRYi's solution matches our philosophy
of 'asset allocation with diversity' strategy. We are confident that SENTRYi's
products will definitely benefit us as a wealth management advisory, and in our goal
to increase levels of customer satisfaction."

Mr. Sorek, CEO and founder of SENTRYi commented: "The SENTRYi team is extremely
proud that Ascendur has decided to implement the SENTRYi wealth management solutions
for their point of sale and portfolio management requirements. Ascendur is a very
well respected and recognised financial advisory and wealth management consultancy.
We firmly believe that our solutions are the best in the wealth management business
and we are grateful for this vote of confidence from Ascendur." Mr. Sorek added:
\"Malaysia has a vibrant financial services industry with favourable regulations.
With the recently approved CUTA, our solutions are very well suited for the Malaysia
wealth management market".

About Ascendur:

It has always been Ascendur 's aspiration to be a catalyst in bringing all the fund
houses and advisors together in an environment of mutual respect and growth. It is
also our deepest desire to be a change agent for our advisors to be transformed from
just being super producers to holistic individuals.

Ascendur has always looked beyond sales as the reason for its existence. It has
never demanded any sales quotas from its advisors nor demanded any production
quotas. We have always emphasized holistic development of our advisors in three
very important areas of personal growth, namely: Mental Growth, Spiritual Growth and
Physical Growth. We believe that when an advisor is mindful of these areas of
growth and development, he or she will truly adds value to the industry and brings
about positive changes.

Ascendur SDN BHD (http://ascendur.com.my) is a licensed Investment Advisers (License
number 56311 8-W) by Securities Commission and a licensed Financial Advisers by Bank
Negara Malaysia to provide wealth management planning services and has offices in
Kuala Lumpur, Malaysia.

About SENTRYi:

Focusing on providing innovative solutions to the financial services and wealth
management community, SENTRYi Marketing Pte Ltd was established in Singapore in Dec
2004, by a group of executives from both the IT and wealth management industries.
SENTRYi innovative solutions, the PORTFOLIO DESIGNER and MANAGEMENT PLATFORM have
been installed in leading global advisories and have proven to add tangible,
measurable value to clients, advisors and practice owners by adding transparency,
compliance and processing efficiencies.

SENTRYi solutions are sold via direct sales, web and strategic partners globally.
The SENTRYi products support all major investment wrappers and fund based products
available for advisors and clients.

For further information, please visit:
www.sentryi.com



Web Site: http://www.sentryi.com

Contact Details: samuelchai@dcsamuel.com